Three bets, one loop: content finds people, product keeps them, service brings them back.
Not general entertainment: 3C reviews and local life. Watch a review, a shop or a service job, then buy or book in one tap. Content accounts first, creator distribution second, platform last.
Why us: we already hold the goods, the warehouse, the delivery and the after-sales. Content can close into a transaction without building a supply chain first.
From distributor to co-creator: ID, tuning, packaging and price band rebuilt around how people actually use earbuds here. We bring local insight and channels; the partner brings product and quality systems.
Stage: joint definition in progress → samples and certification → launch. Trademark licence and certification are settled on paper first.
Delivery, home repair, in-store services, rider network and a merchant back office in one place. Lahore first, own-account; Islamabad next; then open to local merchants and third-party providers.
Why us: our own 3C orders already funded a rider team and an after-sales process — the hardest part to build from zero.
Reviews, live-streams, store visits.
Co-developed earbuds and accessories take the first order.
Delivery, repair, home services bring a second visit.
Who buys, why they return, what content works.
The four steps run at the same time and feed each other.
Standardise fulfilment and after-sales; grow content accounts; finish product definition with Gionee.
Co-developed earbuds launch through our channels and Daraz; 30 merchants onboarded to local life.
DIYA Short pilots with creator distribution and store booking; Islamabad delivery replicated.
Open the platform to local merchants and third-party providers; content commerce and local life close the loop.
Internal plan. Milestones shift with partner agreements and market conditions.
Own delivery in Lahore: 91% within two hours, 0.4% damage.
Daraz store, physical retail and regional distributors — not one online listing.
Replacement, repair and review management, 48-hour response.
The video platform is in evaluation and preparation, not a launched business, and is not open to partners yet.
Brand partnership, creators, local merchants — the earlier, the more say you get.