We do not write industry reports. This is what we see on the ground: which categories still have room, and where the money leaks.
The fifth most populous country, median age around 20. New smartphone and accessory users keep coming, and so does demand for local services.
Cash on delivery still dominates online orders. Refunds and rejects land on the seller — this is a fulfilment and risk problem, not a payments one.
Lahore and Islamabad carry most of the online spend and retail footprint. Doing two cities properly beats spreading thin.
Figures are public estimates. Sources and years are cited on this page before launch.
| Category | State of play | Our read |
|---|---|---|
| TWS earbuds | Fast growth, fragmented supply, low brand concentration | Room in the mainstream band; the battle is detail pages and returns |
| Fast chargers | Many white-label sellers, low trust | Certification and safety storytelling beats price wars |
| Cables | Very high frequency, very low ticket | Good for acquisition and repeat, not for carrying margin |
| Power banks | Driven by travel and device replacement | Capacity plus fast charge is the easiest story to sell |
Bestsellers, price bands, return rates and policy changes. Only what you can act on.